Embarking on the journey of launching guided Segway Tours in Door County back in 2005 was a bold endeavor, one that would lead to the creation of an iconic symbol – the “Segway Man”. Picture this: a time when Segways were still an enigma, and the idea of riding one was met with skepticism. This is where our story begins.
A tour we think you'll love
In the midst of uncertainty, with ten Segways in tow and a handful of rack cards from the local print shop, the quest for a distinctive logo unfolded. Seeking inspiration, I turned to my wife for ideas. In a stroke of creative brilliance, she sketched a stick figure defying gravity above a Segway. And so, the “Segway Man” was born.
Next, we found a FUN font to place dancing alongside the SegwayMan, spelling out “Segway the Door Tours.” The logo was more than an emblem; it was a symbol of the thrilling adventures awaiting those willing to glide into the unknown.
Here he is riding along on a tour!
Fast forward to 2013 – a new chapter in Green Bay. As our Segway Tours expanded to cover the scenic landscapes along the Fox River, a fresh identity was needed. Introducing Segway the Fox Tours, the business now demanded not one but two logos. However, the square format posed challenges in the digital realm, prompting a redesign.
In our pursuit of a dynamic and professional look, a graphic arts designer was enlisted. Little did we know, the “Segway Man’s” fate hung in the balance. The initial designs excluded our beloved stick figure, dismissed as “unprofessional.” Yet, I championed the cause, arguing that the “Segway Man” exuded the very essence of FUN. After a persuasive back-and-forth, the “Segway Man” emerged victorious, gracing the logos with his playful presence.
